How it's used
No buildup. No explanation beforehand. Two minutes later, a facilitator has a room full of people ready to talk about purpose, consistency, and what it means to show up.
The film is shown at the start of a session — cold, without introduction. It earns attention in the first 30 seconds and doesn't let go. When it ends, facilitators report the same thing consistently: the room doesn't need to be warmed up. It already is.
That silence after the film ends is the moment. The facilitator guide tells you exactly what to do with it — which question to ask first, how long to let the pause breathe, and how to move a room from reaction to reflection to commitment.
Classrooms & advisory periods
As a catalyst for SEL or character education discussions that actually go somewhere.
Staff & faculty development
As an opening that sets the tone for a full day — before the agenda, not after.
Leadership workshops & retreats
As a shared reference point teams return to when talking about culture and consistency.
Onboarding sessions
As an early signal to new employees about what the organization actually values.
Board & community meetings
As a grounding moment that shifts a room from transaction to meaning before the work begins.
Volunteer formation
As a story that puts servant leadership in front of people who need to feel it, not just hear about it.
The film doesn't explain these ideas. It creates space for people to find them together.
"What does leadership look like without a title?"
"Why do small, repeated actions matter more than big ones?"
"Who quietly holds your organization together — and do they know you see them?"
"What corner has a purpose for you?"
These are unsolicited reactions — from parents, educators, community members, and strangers — after seeing the film for the first time.
"I didn't think I could love Mr. Curtis more until this video. He is such a blessing to our families. He's a wonderful example to all."
— Angela Hohensee, Fannin Elementary parent
"This video made me tear up!!! What a gift Mr. Curtis is to everyone. He spreads so much joy!"
— Emily McCowen Simmons
"Fannin would not be the same without our main man Mr. Curtis. I've seen him praying for all our families on that corner."
— Stacy Mancha, Fannin Elementary parent
"Our days are always a little brighter because of his beautiful messages and our lives are richer because he is a part of them."
— Natalie Dominguez Acosta
Midland ISD's post sharing the film received 1,300+ reactions and 184 shares. A CBS7 anchor shared it. A TV station in Northern Michigan picked it up the same week. The community showed up with posters, handwritten notes, and declared an official city day in his honor.
Everything is built so a first-time facilitator can run a meaningful session without extra prep — and so the film earns its place the second and third time you use it, not just the first.
Entry
$495–$750
One group or cohort
Most common
Standard
$1,500
Up to three cohorts · Two-year term
Signature
$3,000–$5,000
Organization-wide · Perpetual